And I must say, the tables are looking particularly badass.
The assembly actually turned out to be one of those projects that is mildly difficult, but nothing insurmountable comes up, and everyone ends up having a good time joking around and getting it done. Zero trips to Home Depot also contributed to the overall level of fun. And in the end, there was an enormous cooler to gaze upon - a monument to our hard work and future cold beer.
The real question any brewery should be asking is this - who’s your customer and why are they going to buy your product over some other brewery? After all, there are quite a few breweries making fine libations without us in the mix.
There are a lot of brewing equipment manufacturers as we discovered while attending a craft beer expo two years ago, and this makes sense because the craft beer industry is booming (I had to go back and specify “craft” in that statement because beer as a whole has been relatively flat in recent years).